The momentary fame from the rat race has not receded. The key learnings I had from there is that marketing is a great art form - to make yourself stand out and be featured is itself an art, especially if you know you cannot run faster than others!!!
The Edge featured a 16 page spread of the Rat Race 2006 in last weekends edition. It was great publicity for us as it featured our photo with a caption "Accenture in the driver's seat!" and a short commentary from Joan Hoi for being the only female rep in the CEO race.
Furthermore, Pacesetters had kindly featured my longer race report in their homepage - this is indeed the first time I had written a "serious" race report!!! Pls click here for report on Pacesetters homepage.
Meanwhile, this weekend I hope to see you at the Mizuno Wave Run, followed by the Terry Fox Run!
Tuesday, September 12, 2006
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